Bonus Point Adult Arcade

BONUS POINT ARCADE BRANDING

I created design elements for an arcade for adults known as "Bonus Point". I found this name clever as it not only is a term used in gaming, but it also indicates a point as in location.

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This idea really inspired me, because as an adult I recognize something in bars that is lacking: specialization. Recent, a lot of bars are coming out with new ideas to make them special in comparison to others, but overall, most bars do not expand outside of playing sports games. I feel like activity is a great option to any bar to diversify the people attending and to allow them an option to engage further. There is something nostalgic about an arcade. It brings out our inner child and together with the adult we are.

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Pictured above, are mockups of an exterior and interior, beer tap menu, and business cards featuring the business logo. I envision this business as a local one in an artsy while up and coming city like Brooklyn, NY. The menu comes in a slip and appears as drinking a beer as it is slowly pulled out. Listed on the menu are mostly beers from craft breweries, emphasizing Bonus Point's local vibe. The business cards are interactive, as they are pulled apart like tickets from a machine. When designing these items for the business, I really got inspired by all the little details I appreciated in local arcades growing up.

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