Based out of Maplewood, New Jersey, Yellow Rose started as a small online bakery and quickly blossomed into a beloved local café, opening its doors in 2020. Inspired by the yellow rose, a symbol of friendship, the brand is all about bringing people together, whether it’s for a quick coffee or a moment to linger. After exploring a range of design directions, we landed on a logo that captures that sense of community, softness, and joy.