This first collection of 2024 was an ode to the dreamers & doers —  with styles that effortlessly transition from lounging at home to strolling to your favorite coffee shop. With buttery soft textures that feel like a dream, these pieces will keep you feeling supported through every adventure, just like your best friend!

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Designing the look and feel of this collection was a joy, and I believe that joy truly resonated, which is why it was so successful. From hand-illustrating assets, to selecting typography, to carrying the brand vision across platforms, this collection told the story of ease, confidence, and everyday comfort, the kind you reach for without thinking and keep on long after the day is done.

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I hope you enjoy previewing some of what brought the Daydream Collection to life!