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Love Fitness Apparel Lookbooks

Love Fitness Apparel Lookbook (1/2)

2018 Summer Collection

Love Fitness Apparel is an e-commerce brand located in Hawaii, specializing in women's activewear, much of which has Hawaii-inspired design. For the Summer Collection, I designed a lookbook that showcased the product in an organized manner.

Love Fitness Apparel Lookbook (2/2)

Urban Seamless Capris Summer 2020 Restock

In e-commerce businesses, constant Restocks and Launches are the norm. We are consistently kept on our toes, adapting to always changing market trends and customer needs.

Something Love Fitness capitalizes on, is the small family business persona - to personify the seemingly big business. Consistent communication in all forms allows for current and potential customers to experience our brand and product before ordering, which is why we love sharing various types of content during and in between launches and restocks. 

For this particular lookbook, the focus was on recently Restocked Sports Bras and Seamless Capris, promoting wearability together.

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